Toyota’s 2018 Super Bowl Commercial "One Team" by Saatchi & Saatchi



TV commercial “One Team” for Toyota was created by Saatchi & Saatchi and directed by Ivan Zacharias.

Toyota’s 2018 Super Bowl Commercial "One Team" by Saatchi & Saatchi

“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”

Agency:Saatchi & Saatchi

Chief Creative Officer:Jason Schragger

Executive Creative Director:Fabio Costa

Creative Director:Marc d'Avignon

Head of Copy: Kevin Samuels

ACD, Art Director:Brian Morgan

ACD, Copywriter: Chip McDonald

Copywriter:Richard Beahm

Jr. Art Director:Dwight Williams

Jr. Art Director: Josh Weiss 

Jr. Copywriter: Jeff Pelton

Executive Director, Integrated Production: Lalita Koehler/ Director of Content Production: Sara Seibert / Broadcast Executive Producer:Richard Bendetti / Senior Producer:Marina Korzon / Music Supervisor:Kristen Hosack / Project Manager:Angela Montoya / Managing Director Al Reid / Executive Director, Digital:Jeremiah Knight / Management Director: Erica Baker / Group Account Director: Courtney Husk / Account Director:Chris Crockett / Account Supervisor Michaela Chweidan / Account Executive:Katie Martin / Account Coordinator: Melissa Pappas